Unlock organizational success and future growth with Jennifer Cook from WUCF as she introduces the 'Start-Stop-Continue-Grow' strategy, guiding you to align projects, resources, and staffing for enhanced station strategy and goal fulfillment.

Jennifer will share tips on how to big-picture think your overall station strategy to better serve your internal and external goals. She will also aid you in completing your own Start-Stop-Continue-Grow exercise.

After participating in this session, attendees should be able to: 1) Evaluate projects/process internally to better align resources and funding; 2) Describe the three essential elements of strategic planning; and 3) Recognize how the actions of internal staff and departmental goals determine business outcomes.

Wondering if this Webinar is right for you?

Knowledge Level: Overview
Prerequisites: None
Delivery Method: Group Internet Based/Webinar
Target Audience: GMs, CEOs, HR and Finance Professionals
Advanced Preparation: None

Meet The Speaker

Jennifer Cook, Executive Director and Assistant Vice President (WUCF TV & FM)

Jennifer Cook serves as the Executive Director and Assistant Vice President for WUCF TV & FM, leading all of the station’s fundraising, technology, budget, creative, content and digital initiatives across all television, radio, digital and social media platforms. Majoring in Journalism at Michigan State University, Jennifer began her career in media as a weekend news producer at WSYM-TV, FOX 47, with her first venture into public media at WKAR-TV directing and producing television programming for the local PBS station in Michigan. Moving to the Central Florida community in 1998, Jennifer joined the Media Relations team at The Walt Disney Company. Prior to joining WUCF, Jennifer spent the next 14 years with Central Florida News 13 (now Spectrum News 13) in various leadership roles throughout the organization. Since joining WUCF in 2014, Jennifer has strategized, designed, and implemented the station’s communications, education and engagement efforts for Central Florida’s newest and fastest growing PBS station. Jennifer holds a Masters in Arts in Mass Communications from the University of Central Florida and sits on various national boards within the national public media system. She is currently pursuing her PhD in Strategic Communications at the University of Central Florida.

Session Moderator: Max Duke

Continuing Education Credits

PMBA is pleased to offer continuing education credits for NASBA (National Association of State Boards of Accountancy), Society for Human Resource Management (SHRM), and Human Resources Certification Institute (HRCI). Please note that not every session will receive credit from all organizations. Please refer to the specific webinar/conference session for details regarding the number of credits offered.

NASBA: 1.0 CPE credits (Specialized Knowledge)
SHRM: 1.0 PDC credits (Business Acumen)
HRCI: 1.0 credits

The Public Media Business Association (PMBA) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:www.NASBARegistry.org.

PMBA is committed to providing high-quality continuing professional education (CPE) programs that meet the requirements of the National Association of State Boards of Accountancy (NASBA). We strive to ensure that all participants have a positive learning experience and receive the CPE credit they have earned.

If you have any concerns or complaints about a course, please contact us at info@pmbaonline.org. We will make every effort to resolve the issue to your satisfaction. If, however, you are not satisfied with the outcome, you may contact NASBA directly at 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417, or through their website at www.nasba.org.

Public Media Business Association (PMBA) is approved by SHRM to offer Professional Development Credits (PDCs) for the SHRM Certification Program (SHRM-CP® or SHRM-SCP®). For more information about SHRM certification or recertification, please visit?www.shrmcertification.org.

HRCI has pre-approved these activities for recertification credit toward the aPHR®, PHR®, PHRca®, SPHR®, aPHRi™, PHRi™,GPHR® and SPHRi™ certifications. The content of these activities submitted has met the criteria of the Approved Provider Program.

To cancel your registration, please email PMBA at info@pmbaonline.org.

Your Email:
Your Question:	Send Question

Webinar: Start-Stop-Continue-Grow .wc-legacyPageTitle, .GeneralHeader, .HeaderStyle1, #wc-eventDetailsPageTitle, #wc-eventRegistrationPageTitle { display: none!important; }

Sponsors

Related Links

Attendees

Questions

Webinar: Start-Stop-Continue-Grow